Elements: “Vitesse dans l’exécution” is French for “Speed in Execution” which is the Eccleston pledge.
“AYO” is a traditional greeting, the meaning of which varies depending on inflection and socio-economic contexts.
“S” & “E” characters flanking the banner are his initial.
Top-Left depicts the a service worker, reflecting Sam’s deep commitment to writing for those on their grind.
Top-Right depicts Barry Bonds, the legendary tragicomic ballplayer felled by his own monomaniacal pursuit of glory — “art, not the artist” and whatnot.
Bottom depicts a man on the moon and reflects Sam’s interest only in matters of “real space.”
The color palette (from bottom to top) is CMYK and reflects Sam’s print heritage in matters of copywriting.
